I build the funnels and run the ads. You get the scale.
Solo performance marketing for B2B SaaS ($500k–$5M ARR) and mobile apps ($100k–$2M revenue). One operator who builds the landing pages, runs the ads, and reports the numbers. No junior account managers, no handoffs.
Not my first time running paid acquisition.
Before I ran a solo agency, I spent 13 years inside First Beat Media — a $6M ARR subscription company with 120+ web properties and 5 mobile apps. I started as a media buyer and finished as Director, owning real P&L outcomes the whole way. The numbers below are mine.
Annual P&L swing on Nearby Dating
Took Nearby Dating from a $600k annual loss to roughly $300k annual profit inside 24 months. Owned the operating plan: paid acquisition, monetization, retention, and team alignment.
Media budget oversight at peak
Managed monthly performance marketing spend across paid social, display, native, and search. Built reporting and decisioning so spend tracked to revenue and contribution margin, not vanity metrics.
Mobile rebuild & new launches
Guided the migration of mobile apps from Angular to React Native, plus launched and monetized new niche subscription web properties from scratch.
Cross-functional team I led
Director-level oversight of engineering, design, product, media buying, and marketing teams. I know what every layer does because I've done most of them.
Numbers reference my 2012–2025 tenure at First Beat Media, including Director (2023–2025), Project Manager (2016–2024), and Senior Media Buyer Manager (2014–2016). Happy to walk through specifics on a call.
Who I work with
B2B SaaS Founders
You've got product-market fit and paying customers. The marketing channel that worked at $500k isn't scaling at $2M. You need someone who can rebuild the funnel and run the ads — not two contractors blaming each other.
Mobile App Developers
You're spending on Meta and Google UAC and watching CPI creep up. You need someone optimizing for ROAS and LTV, not install volume — and who can fix the onboarding flow when the ads aren't the problem.
Why most agencies fail you.
Most agencies are built for one of two clients: enterprises spending $100k+/month, or local service businesses spending $2-5k/month on lead gen. If you're a $1M ARR SaaS or a $500k revenue app, you're stuck in between.
You get junior account managers who learned ads from a course last year. Reports that show impressions and clicks, not pipeline and revenue. Templated ads with your logo dropped in. And funnels the agency didn't build and doesn't fully understand.
I run a different model. One person. Both sides — landing pages and ads. Direct access. Faster iteration. Honest reporting.
"When you hire me, the person who builds the strategy is the person running the ads. No translation loss."
The 4-Step Performance Engine
Built for speed, refined for scale.
Audit & Strategy
Week 1. I review your ad accounts, tracking, landing pages, and funnel. You get a written audit identifying what's broken and what we'd change in the first 30 days. Yours to keep either way.
Funnel Optimization
Weeks 2-4. Tracking infrastructure rebuilt properly. New landing page variants where needed (I build them — no external designer). Initial campaigns launched with controlled test budget.
Ad Launch & Scale
Months 2-3. Daily campaign management, weekly creative iteration, bi-weekly funnel optimization. Loom walkthrough every Friday. No status calls unless you want them.
Continuous Iteration
Ongoing. Performance reporting tied to revenue and ROAS, not impressions. Quarterly strategic reviews. Direct Slack or email access — usually replies within 4 hours during EU business hours.
Simple, Transparent Pricing
No hidden fees. One operator. Clear results.
Audit & Setup
Foundation work, paid once.
- check_circleFull ad account & funnel audit
- check_circleTracking & attribution rebuild
- check_circleLanding page variants where needed
- check_circleCreative direction & first campaigns
- check_circleYours to keep regardless of next step
Scale
Ongoing management & growth.
- check_circleMeta, Google, LinkedIn or TikTok management
- check_circleWeekly performance reports (Loom + dashboard)
- check_circleUnlimited creative testing
- check_circleDirect Slack/WhatsApp access
- check_circle3-month minimum, then month-to-month
No agency fluff. Just me.
I'm Vlad Zoric. I spent 13 years at First Beat Media, a $6M ARR subscription company, working my way from Social Media Manager to Senior Media Buyer Manager to Project Manager to Director by 2023.
By the end I was running a portfolio of 120+ web properties, 5 mobile apps, and 40+ people across engineering, design, product, and marketing. The piece I'm proudest of: I took Nearby Dating from a $600k annual loss to a $300k annual profit in 24 months. Real P&L. Real spend. Real result.
What I bring to your business is a rare combination: real operating P&L responsibility, hands-on paid acquisition across every major channel, and the technical chops to build and fix the funnel myself. Most performance marketers can't build. Most developers can't run ads. I do both — which is why my clients don't need to hire two vendors and hope they communicate.
Based in Serbia. Working with clients globally. Overlap with US East Coast and all of Europe daily.
Ready to scale without the agency overhead?
Free 30-minute audit. I'll review your current setup live and give you 3-5 specific recommendations you can use whether we work together or not. No pitch deck. No discovery process.
Book a free audit